Unlocking sustainable sources of essential raw materials

Avertana is a process technology developer focused on circular economy solutions. Our proprietary technology refines industrial waste streams into a suite of valuable mineral and chemical products using innovative chemistry, advanced materials, and novel process design.

Avertana’s process offers lowest-in-industry manufacturing cost, with a far smaller environmental footprint than traditional pathways. Starting with titanium-bearing slag from steelmaking, our process transforms this low-value byproduct entirely into saleable commodities, with no residual waste and much lower CO2 emissions.

We help our customers (and their customers) to build more sustainable, resilient supply chains by making essential raw materials with far less cost and environmental impact. Avertana’s process creates inputs to everyday products such as paint, building materials, paper, and fertilisers.

Avertana’s circular economy technology helps industry to reduce its environmental footprint competitively.

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Advantage by innovation.

Avertana’s technology makes more efficient use of resources, making products with a much lower environmental footprint that are cost-competitive with traditional processes. This gives manufacturers an opportunity to reduce their environmental footprint and de-risk their supply chains at no added cost.

Avertana’s products are ‘drop-in’ replacements for raw materials already used in industry, displacing traditional sources like mining and chemical processing, with no difference in quality or performance but much less environmental impact.

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Industry leading professionals
from the top down.

Michael Oliver

Michael Oliver


Brandon Swanepoel

Brandon Swanepoel

VP Technical & Project Director

James Obern

James Obern

VP Commercial & Co-Founder

Craig Vinton

Craig Vinton

VP Business Development

The concept behind Avertana originated in 2012 with three colleagues from process technology pioneer LanzaTech, which has successfully commercialised and deployed technology to convert metallurgical waste gases into fuels and chemicals. With strong backgrounds in engineering, technology scale-up, corporate finance and business development, the company’s Founders proved the technical and commercial viability of their concept and launched Avertana to commercialise the technology in 2014.

Avertana has grown rapidly, attracting a team of skilled technical and commercial specialists, expert advisors, and investors. Avertana’s technical team includes several PhDs in materials science and chemical engineering, as well as deeply experienced process engineers, scientists and technologists from diverse backgrounds.

In recent years, Avertana’s management team has expanded to include senior managers from a range of industries to guide the business through its next phase of growth.

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Paints & Coatings

Paints & Coatings






Fibres & textiles

welding supplies

Welding supplies



Diverse industry applications.

Products of Avertana’s process are essential raw materials used to make a variety of everyday products. They include minerals and chemicals used in paints and coatings, papermaking, water treatment, fertilisers and building products. All products of Avertana’s process sell into large, commoditised industrial markets that meet quality-of-life needs. Demand for these product categories is linked closely to GDP growth and the emerging middle class worldwide.

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